Toronto's Fade Room Barbershop, led by Toronto barber Claudio Ferreira, partnered with Heineken to launch Heineken 0.0, a premium non-alcoholic beer, with a pop-up barbershop theme at Eaton Centre Mall. Clients who scheduled a haircut enjoyed a refreshing drink as they got their haircuts.
Heineken 0.0 teamed up with Claudio Ferreira at Fade Room Barbershop, where clients enjoyed a refreshing non-alcoholic beverage during their haircuts. This unique event seamlessly blended top-notch grooming with relaxation, making it perfect for clients to unwind after a long day.